About 6 weeks ago I jumped into twitter. Not so everyone would know the intimate details of my day, more as an experiment in business and networking. I’ve been pleasantly surprised with its effectiveness and how viral it can be.
I use it primarily to follow the movers and shakers of industries I’m passionate about, find interesting stories posted in the twittersphere as opposed to finding them myself, as well as to spread the word about what I’m researching, writing, and doing in business.
It has also been fun as I reach out and start conversations with interesting people such as the former CMO of Tesla Motors and the head engineer of the Chevy Volt program.
For entrepreneurs, this can be like a 140 character elevator pitch, get their attention with an interesting tweet and you could have a new partner or investor.
Obviously, social media overload happens which is why I have sought out tools such as Ping.fm to connect FB, twitter, and my blog on Typepad. This way I can pick and choose what networks to disseminate information to.
Using # to track topics and add tweets to a wider conversation, you can quickly delve into the nitty-gritty of how your industry is changing each day, and how you can spread the word about your big ideas.
You can follow me here
on twitter: @kdcherrick. See you in the twittersphere.
